Services
Total Online Presence Audit (TOPA)
Strategy First Engagement
Strategic Marketing Retainer Packages
Strategy First Engagement
Our Strategy First Engagement is a 45-day deep dive into your business, identifying your ideal client, mapping out your customer’s journey, and crafting a customized, comprehensive marketing plan.
By putting strategy first, we provide you with a solid foundation, ensuring that your marketing efforts are not only effective but also efficient. With StratiSphere, you’ll learn who your ideal customers are and how to reach them, knowing that every piece of your marketing system is aligned with your growth objectives.
Best for:
Businesses that are looking to conduct in-depth research and create a proven marketing plan to attract ideal clients, stand out in the noise, and charge a premium for their service or products.
strategy first PROCESS
How We Work
Session 1 – Getting Started Discovery Session
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
Total Online Presence Audit
We will review your current marketing efforts and visibility online to get a baseline and identify potential opportunities for improvement.
Map of Competitive Landscape
We’ll study your top three competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Core Message and Ideal Client Persona Development
We’ll conduct research or interview five ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
Session 2 - Core Message Presentation
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
Customer Journey Map Brainstorm
Using our proprietary Marketing Hourglass technology, we’ll create a roadmap of marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
Lead-Generating Editorial Content Plan
Based on our keyword research we’ll build a content strategy and pillar recommendations using our “hub” pages approach.
Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
Session 3 - Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
Total Online Presence Audit (TOPA)
A Total Online Presence Audit (TOPA) is a full audit and presentation of findings around your company’s visibility online. Although not as in-depth as a Strategy First Engagement, this audit paints a clear picture of your online presence and identifies opportunities for you to increase visibility in your market.
At the end of the engagement, you will receive:
- An overview of what’s working
- Insights into what’s working for your competitors
- A list of the highest-priority elements to address
- Recommendations for optimizing your online presence
- Comprehensive SEO & website reports.
TOPA PROCESS
How We Work
Getting Started Discovery Session
During this call we’ll learn about your current marketing efforts as well as future goals and objectives, you’ll also complete a comprehensive intake form, which we will use to complete our audit.
We Conduct Research
We go to work and research your business’s online presence. We’ll conduct a:
- Comprehensive Website Review
- Editorial Content Review
- Search Engine Optimization (SEO) Review
- Social Media Review
- Google Business Profile Review
- Local Directory Listing and Citation Review
- Online Reputation Review
- Competitive Landscape Analysis
Presentation of Findings
Once we complete our work we’ll schedule a time to meet with you and your team to deliver comprehensive reports. We’ll walk through our findings and talk about the recommended next steps. If after the Total Online Presence Audit you’d like to proceed into a deep-dive of your company’s marketing strategy, we can talk about a Strategy First Engagement.
OUR TESTIMONIALS
Hear What Our Clients Have Said
I loved working with you, you made it a fun experience! You helped me understand how to make my website be more customer-centered and less product-centered and how to make everything flow while telling my story. Business is going soooooo much better since working with you.
Dr. Cynthia Kankeu
Dr. Kank’s Store
Greg helped me figure out the right strategy to grow- and grow quickly! He built me a great website that’s still drawing new customers all the time. He really goes the extra mile and is the trusted advisor I needed to take my business to the next level. With his help, the only thing slowing me down is I can’t hire fast enough!
Scott Randlett
Valet Trash and Hauling
Greg has been a big part of rejuvenating what we are all about and communicating that message. Additionally, Greg’s presentations have helped dozens of businesses better understand what they need to know to be successful with social media and marketing. He helps clients develop specific strategic communications plans for their specific industries and ideal customers. His work is great!
Rebecca Haydock
Central Virginia Small Business Development Center
Greg’s strength is his intentionality, meaning he really gets and understands how to make people feel seen, empowered, and capable. Every discussion with Greg was extremely affirming and pushed my business in a productive direction.
Merci Best
STEAMKITX
Greg was extremely clear and helpful with my initial interaction… then warm and “part of the team” after just the next session of exploring what would help our endeavor from a marketing perspective. He has become a valued third-party guide for our team, understanding our aims very well, helping me to recognize a discord/dysfunction with one of our contractors, and suggesting there might be more effective routes to accomplishing getting our website completed. Huge asset this year.
Cynthia Moore
Hyegia Wellness Park
Strategic Marketing Retainer Packages
After we’ve established a clear strategic approach through the Strategy First Engagement, we can partner with you on an ongoing basis to implement the most effective strategies for your business.
CONTACT US
Schedule a Free Consultation
Ready to attract, nurture, and retain your ideal clients?
Let’s get started.